Gamification: How To Gamify Your App For Powerful User Engagement

If you’re even remotely involved in the tech space, you’ve probably heard the term ‘gamification’ keep popping up like it’s flavour of the month.

There are a lot of dodgy definitions floating around, so let’s clear this up.

Gamification is when an app developer will apply game-like concepts or mechanics to a non-game app.

The aim of gamification is to increase user engagement and encourage active participation inside your app.

We all play games, from hardcore gamers to public transport Candy Crushers to the occasional Sudoku puzzle in the newspaper.

With this in mind, you might be thinking that gamifying an app would be pretty simple, right?

Well, it turns out the point of gamification isn’t exactly to have ‘fun’ nor is it to make a game at all.

The ultimate aim is to change users behaviour.

We want them to convert from occasional, passive users to evangelists.

But more often than not, it’s executed poorly and, at worst, counterproductive.

Gamification is harder than simply adding a leaderboard into your app and hoping for the best!

Why does this happen?

Few people have the practical knowledge to analyse and deconstruct game mechanics, despite how many of us actually play games.

That’s why we’re giving away for free our valuable expertise in this area.

In this series, you’ll learn best practices and insider tips for building app games that not only increase user engagement, but are profitable while they do it!

With a little knowledge of the psychology and best practices of gamification, you can customise your gamification system to delight your app users while also encouraging them to share your app with their friends.

You’ll be reaping the benefits of engaged and high-value users for a long time to come!

Ready to get started? Here we go.