Social Media Strategy For Crowd Funding
Logan Merrick

How To Build Social Media Strategy for Crowd Funding Campaigns

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It takes a lot of dedicated effort to bring success to a crowd funding campaign.

Crowd funding is the quickest and seemingly easiest way to raise significant seed-funding for a new project. However, there’s no such thing as a free lunch. It takes a serious strategy coupled with unbound passion to drive a crowd funding campaign.

We can help you with the strategy, but you need to bring the passion.

Read this guide on 11 Tips For Crowdfunding Your App Project to help you set up your campaign.

Building Your Social Media Strategy

Social media is the best place to promote your crowdfunding campaign.

Here are a few pointers that will definitely help you devise an effective social media strategy while your crowdfunding campaign is active –

  1. Building a list – The first and foremost important part of leveraging the power of social media for your crowdfunding campaign is to build a list of connections you can use to channel your idea through. Start by making a list of people you know who are influential and whose participation can be pivotal for your campaign. The list may include bloggers, people in media, PR professionals and internet marketers among other professionals – famous people are great for this. More important than the quantity is the quality of the connections you choose to leverage-a fact that should be kept in mind while making the list.
  2. Building momentum – Momentum is imperative when it comes to converting your funding goals to reality. Most ‘potential investors’ decide whether to chip in with funding for your project on the basis of the momentum it has already gathered. The most crucial stage in this is the starting period of your crowdfunding campaign. You need to make sure that you put in plenty of effort to build the right kind of momentum which will arouse interest and inspire confidence in potential investors.
  3. Direct connections – While using more than one social media platform to promote and drive traffic to your app’s crowdfunding page, single out the people who can really make a difference to your campaign. See to it that you engage them one-on-one. Many potential investors prefer a direct or face to face method of communication as it enables them to gather accurate information and inspires trust. Make sure that you keep pitching your idea directly to the right people to make the most of social media promotions.
  4. Set goals that keep you focused – You should always set goals which are marginally difficult to achieve, as this is the best way to push yourself continuously to see that the project realises its expected objectives successfully. It can be difficult to maintain a positive attitude and keep steady focus on your final destination in face of changing business and technology dynamics. Inspite of this, you need to possess the positive drive to consistently meet the different activities from the beginning of your campaign till its end. Setting goals that are slightly outside of your comfort zone keeps you hungry.
  5. Showcase yourself – Most people need to get to know you in order to buy into your idea. By providing your target audience with a detailed overview of who you are, what you’re all about and and what you’ve done in the past, they will feel more confident in your ability to follow through. Use a range of social media to showcase your calibre to the fullest. This will in turn arouse confidence in your abilities and your drive to bring the project to fruition and will ultimately aid in fulfilling your funding goals.
  6. Track & Measure – No matter what you do, make sure you set actionable KPI’s so that you can track and measure the success of your campaign. This will allow you to make educated tweaks/changes to your strategy based on real data. it’s these constant improvements that drive successful campaigns.

Draft up a plan that you intend to follow to promote your crowdfunding campaign. Make sure you’re flexible – sometimes plans need to change. Keep a firm handle on the plan with a passionate zeal to really make it happen.

Conclusion

  • Identify key influencers who’s reputation you can leverage to build momentum for the promotion of your campaign.
  •  Be goals oriented. If this is your first time then get used to working with S.M.A.R.T. goals (Specific, Measureable, Attainable, Relevant, Time-bound).
  • be the face of your campaign. Mark my words: People don’t invest in ideas, they invest in people.
  • Track & Measure all your activities. Learn what doesn’t work quickly.

Any other great ideas for how to build a social media strategy for crowd funding campaigns?

Related article:

5 Most Popular Crowd Funding Websites

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Logan Merrick

Logan Merrick is the co-founder and Director of Buzinga, as well as one of Australia's most recognised entrepreneurs, keynote speakers, investors and mentors. His writing on startups, technology and mobile marketing has been featured in The Australian, Business Insider, Startup Smart, Smart Company, and more.