06: 5 ‘Low Hanging Fruits’ To Skyrocket Your Mobile App Marketing
In this episode I’m talking about the 5 cheapest, leanest app marketing strategies that will have a huge impact on your app’s downloads.
According to the Startup Muster 2015 report, the number 1 most reported internal challenge for Australian startups is customer acquisition.
This data suggests that most startups lack sales skills or a knowledge of how the ‘marketing funnel’ works.
The paradox is that apps attract users through good ratings, word of mouth and recommendations from existing users…But how do you attract those initial users who will get the ball rolling?
In this episode I’ll cover:
- 5 cost-effective, lean customer acquisition strategies:
- Email marketing
- Referral/incentive marketing
- Product-driven content
- Paid online advertising
- Publicity
- How to be where your users are
- How much should it cost? Benchmarks for key costs you should be tracking.
Resources mentioned in this episode:
The 2015 Startup Muster Report
9 Steps To Building A Must-Have Pre-Launch App Landing Page
How To Craft A Killer Content Strategy For Your App
10 Most Popular App Analytics Platforms
The Social Media Playbook For App Developers
How To Get Key Influencers To Rave About Your App
40 Mobile App User Acquisition Tactics For The Broke And Desperate
Launch Hack: How To Get 100,000 Downloads In A Month
The Complete Startup Marketing Plan Template For Never Ending Revenue
Enjoy the episode and let me know what you’d like me to talk about in the next one!
I’d also love it if you left us a rating and a review on iTunes :)
Where to go next
Listen to episode 5: The 5 App Metrics That Are Crucial To Your Success
Latest posts by Logan Merrick (see all)
- Ep 18: Collective Campus’ CEO on Intrapreneurship and Corporate Innovation - December 20, 2016
- 50 User Engagement Strategies For Planning Memorable Mobile Experiences - December 19, 2016
- Latest Data: App Monetisation Trends And Drivers 2015-2020 - November 25, 2016
