The Buzinga Podcast: How To Engage And Retain Your Current And Future Users
Logan Merrick

04: How To Engage And Retain Your Current And Future Users

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In this episode I’m talking about app user retention – making your users sticky, loyal and profitable. 

Why do most tech-startups fail?

Don’t listen to the ‘app-marketing-gurus’ or anyone else who points to ‘more downloads’ as the solution to all problems.

People with this kind of single-minded mentality tend to struggle in their own tech-businesses.

I’ve worked with countless startups – in all stages of the business lifecycle – to point out the holes in their user engagement model.

I show them simple solutions that over the course of 90 days will patch up the leaks and more than double or triple their user engagement.

In this episode I’ll demystify why your users aren’t engaging (and may never engage) with your app.

And I’ll show you how to turn your app around and create a product that people come back to over and over again.

No tricky technical stuff. Just a few ideas that will change the way you look at your product.

In this episode I’ll cover:

  • The 4 most common factors that distort a user’s expectation of your app
  • Metrics you need to track and measure
  • 9 strategies to engage your users

Resources mentioned in this episode:

How To Design A Mobile App Onboarding Process That Will Get You A Second Date

User Persona: How To Market To A Mobile Audience

How To Make Your Push Notifications Irresistible To Open

How To Build An App Born To Go Viral Like Candy Crush

6 Reasons Why Customers Are Leaving Your App (And What To Do About It!)

The Product Death Cycle: Why More App Features Are Not The Answer To Slow App Growth

10 Addictive Strategies To Re-Engage Inactive App Users

Enjoy the episode and let me know what you’d like me to talk about in the next one!

I’d also love it if you left us a rating and a review on iTunes :)

Where to go next

Listen to episode 3: How To Make Money From Apps In 2016

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Logan Merrick

Logan Merrick is the co-founder and Director of Buzinga, as well as one of Australia's most recognised entrepreneurs, keynote speakers, investors and mentors. His writing on startups, technology and mobile marketing has been featured in The Australian, Business Insider, Startup Smart, Smart Company, and more.