Brauz

The growing role of Beacons for enhancing Customer Experience - Brauz Case Study

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With the growing competition for customers’ attention, the…
Appstore Search Ads

The Beginner's Guide To Using Apple's AppStore Search Ads

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In April 2017, Apple released it's appstore Search Ad functionality…
Mygov Website

A User Experience Review of the New myGov Website

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The new myGov website was rolled out over the weekend, a joint…

Worried about Mobile App Abandonment? Here are 4 Surefire Ways Tackle It!

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Mobile app abandonment is one of the major fears businesses and…
Mobile App Accessibility

Are you considering 'Mobile Accessibility' in your App Product Planning?

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I know that I am not alone when I say I can list 3 or 4 recent…
Top 10 Mobile App Analytics Tools

9 Most Popular Mobile App Analytics Tools

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With our ever dwindling sense of focus, it can be damn near…
Digital Security

Why digital security should be part of every business strategy

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There is no doubt that in the highly digitalised world of 2017,…
Mobile User Experience Design

6 Fast Tips For Mobile User Experience Design

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The main differentiator between a successful app and a 'fly-by-night'…
Strategic Mobile Marketing

Mobile thinking: getting smarter with our smartphones for strategic marketing

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 Two out of three of our digital minutes are spent on mobile…
5 new technologies transforming the retail industry

5 New Technologies Disrupting The Retail Industry

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A few years ago, online shopping hit bricks & mortar retail…
Post App Era

What will market-leading mobile apps look like in the post-app era? Marketing Magazine Feature

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  With 74% of Australian consumers relying on their…
mobile-payment-gateways

8 Most Popular Mobile App Payment Gateways

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The most frequent question I get from new e-commerce businesses…

Worth the hype? The pros and cons of jumping on the social payments bandwagon

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It’s easy to take for granted how valuable our smartphones…
Mobile App Onboarding

UX: 5 Do or Die Tactics for Successful Mobile App Onboarding

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The average app has pretty poor retention metrics. Astoundingly,…
Customer Experience Destroying Businesses

How to keep a bad customer experience from destroying your business

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A bad customer experience can have an inescapable ripple effect…